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The Running Lawyer: Why I Run
According to some estimates, the ranks of long distance runners has swelled over the last two decades from 4,000 to 400,000, numbers in which I am pleased to be included.
The distance runners I’ve encountered are, with the occasional exception, interested and interesting, driven, accomplished, well-educated, affluent, self-starters, health conscious, and fun to be around - especially when...
If Runners/Athletes Are or Could Become Your Customers
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The dramatic increase in the number of runners and other athletes has not gone unnoticed by my clients in the industry, or by equipment suppliers, race organizers, health care providers, and others looking to tap into the attractive demographics of that market, including...